School of Marketing Automation "MASC"
During the course, I studied the following tools: HubSpot, Miro, Whimsical, Pipedrive, ClickFunnels, Wix, ActiveCampaign, Zapier, Make. I gained competence in various aspects of web development, marketing, and project management.
My certificate confirms my ability to effectively use these tools to achieve business goals, ensuring efficiency and innovation in any project
Integrator “MAKE”
The Make Basics certificate confirms that successful completion of the training covering the basics of automation using the Make.com platform demonstrates my fundamental knowledge of automation and the ability to work effectively with data, functions, and structures in the Make environment.
The Make Foundation certificate confirms the successful completion of all courses within the Make Foundation program and the creation of the first automation system.
It confirms fundamental knowledge and skills in process automation on the Make platform without code and the ability to implement effective automation solutions.
Main achievements:
1. Knowledge of automation fundamentals: knowledge of key aspects of automation on a no-code platform, including the basics of building automated systems without the need for programming;
2. Creation of an automated system: implemented own automation project using the skills acquired during the training. This demonstrates the practical ability to apply theoretical knowledge in real-world conditions.
Brevo
During the course, I gained the following knowledge:
1. Email marketing basics;
2. Optimizing open rates, click-through rates, and conversion rates;
3. Understanding GDPR and other legal strategies for list building, contact segmentation, and customer retention;
4. Personalization, mobile optimization, and A/B testing;
5. Implementation of customer strategy in the Brevo software platform.
During the course, I gained the following knowledge:
1.What is marketing automation;
2. Why marketing automation is needed;
3. How Marketing Automation works; 4.Creating effective automation scenarios;
5.Manage your contacts with Marketing Automation;
6.Automation running on a website and via API.
Klaviyo
- After this certificate is completed, I will be able to:
- Customize your Klaviyo account settings:
- Integrate your technical stack:
- Personalize registration forms; Effectively expand your audience:
- Create target segments:
- Create branded email templates:
- Develop email strategy for campaigns:
- Automate email campaigns with the help of flows:
- Analyze marketing performance.
After completing this course, I was able to:
- Understand what deliverability is and why it matters
- Strengthen your reputation as a sender
- Track email and SMS campaign performance in Klaviyo Improve your performance with key marketing strategies
After completing this course, I mastered:
- Distinguish between Klaviyo client and server APIs
- Retrieve data in Klaviyo using client and server APIs
- Troubleshoot errors and understand the response to speed limits
- Use Query Metric Aggregates API to export data
- Use webhook flow actions to send data to third-party tools
- Use Klaviyo tools and resources for efficient development
After completing this course, I mastered:
- Understand best practices for each stage of the sales process.
- Identify the ideal Klaviyo customer profile.
- Conduct outbound prospecting. Confidently offer the full range of Klaviyo products.
- Handle common customer objections.
- Follow the ideal sales process for Klaviyo products.
- Understand when to involve the Klaviyo team.
After taking this course, I learned to:
- Help drive customer success through SMS, email, push notifications, and more.
- This course describes the best practices for creating a unified omnichannel marketing plan.
HubSpot
During the course, I acquired the following skills:
- The basics of email marketing strategy
- Understanding the importance of segmentation and contact management in email marketing
- Understanding of permissions and delivery capabilities
- Understand design in email marketing
- Understanding of personalization and automation in email marketing
- Maximizing the impact of copy in email marketing
- How to encourage your audience to take action in email marketing
- Analyzing marketing emails Improving email marketing with testing
During the course, I acquired the following skills:
- The Power of Storytelling
- Building a Content Creation Framework Planning a Long-Term Content Strategy
- Generating Content Ideas
- Creating Quality Blog Content Your Audience Loves to Read and Share
- How HubSpot Uses Blogging to Rank #1 on Google Extending the Value of Your Content Through Repurposing
- Creating Topic Clusters and Pillar Pages How to Create a Successful Video Marketing Strategy Building a Guest Blogging Strategy Powered by SEO How to Effectively Promote Content
- Measuring and Analyzing Your Content
During the course, I acquired the following skills:
- Inbound Marketing Fundamentals Getting to Know Your Customer
- Creating Content for the Buyer's Journey
- Developing a Content Distribution Strateg Understanding Behavioral Marketing and Customer Segmentation
- Maximizing ROI With Marketing Attribution and Experimentation
- Utilizing Marketing Automation and Artificial Intelligence
MailChimp
After receiving the certificate, I will be able to:
1.Develop audience-centered strategies Use advanced tools and creative practices to create campaigns that resonate with your target audience.
2.Master the Mailchimp marketing ecosystem Effectively use various aspects of the platform to collect, organize, and personalize data. Optimize marketing processes to achieve maximum results.
3.Create omnichannel campaigns Develop and implement integrated campaigns that cover: Email Landing pages Social networks Digital advertising .
4.Optimize your campaigns with analytics tools Use A/B testing and other Mailchimp features to continuously improve your marketing initiatives.
After receiving the certificate, I will be able to:
1. Understanding the audience - how to segment recipients to send relevant messages.
2. Developing a strategy - defining goals for each stage of email production.
3. Email structure - how to include 5 main elements in every marketing email.
4. Optimizing the frequency and time of sending - for maximum impact.
5. Effective message structure - ensuring a smooth and logical flow of information.
6. Create topics and preview text to attract attention.
7. Email content - using strong words and images.
8. Calls to action (CTAs) - creating clickable calls to action.
9. Testing and analyzing the results - to continuously improve your campaigns.
10. Delivery of emails - ensuring that emails land in the primary inbox and not in spam.
contact me
Let's collaborate and automate together
+3 8 093 009 28 20
sergii_chernich@highlevel.uno
